OPTX RHODE ISLAND

Optx Rhode Island is a luxury eyewear store attached to an ophthalmologic practice in Johnston, RI. Part waiting room, part retail space, the design conveys a sense of drama and excitement using utilitarian and durable finishes.

A variety of display systems create micro-environments within the store, enabling display of the small product by brand. A VIP try-on is used by the store’s best customers. Craig Nealy also designed the logo, packaging, website and the first season’s ad campaign for the facility.